Box office: Closing gap between big hits and sleeper hits; Bollywood films share the spoils
In sync with this, the share of the next 11-25 movies went up to about 35% last year from less than 25% in 2017. For decades, the top hits of Bollywood brought in bulk of the box office collections . But that trend seems to be changing, if slowly. In 2017, for instance, the top 10 films snapped up over 60% of the collections but that share fell to below 50% in 2019. In sync with this, the share of the next 11-25 movies went up to about 35% last year from less than 25% in 2017. Analysts at Kotak Institutional Equities (KIE) pointed out that not so long ago — CY12-CY17 — the the top five films walked away with bulk of the collections. But it’s a lot more democratic these days with the spoils being shared by many more films. Consider this: collections for the top 10 films grew 10.51% in 2019 but on the back of zero growth in 2018. However, for the next set of 11-25 films, collections jumped 30.86% in 2019 even on the exceptionally strong 52.36% increase in 2018. As ...